What is SEO (Search Engine Optimization) and Its Types?

Search Engine Optimization is generally known as SEO, which is its abbreviation. It is the art of getting a website to the top of various search engines like Yahoo, MSN, Bing, and Google, etc, to get a massive amount of traffic. Every blogger and webmaster want to get their website or blog to the top of Google and other search engines, therefore Search Engine Optimization (SEO) is a great technique to rank a website higher on google and other web crawlers. For bloggers, It is a way of getting a huge amount of traffic to a website without spending any money. The art of Search engine optimization considers how the web crawlers work, what peoples are searching for, and which keywords are typed.
Types of SEO (Search Engine Optimization)

The most popular and major techniques of SEO are of two types, white hat search engine optimization, and black hat search engine optimization. These two types are briefly described below.

1# White Hat SEO

The white hat SEO technique is based on the concept of following the rules and regulations of a search engine. Ethical SEO is another name. White hat optimization is the best SEO technique compare to black hat. This search engine optimization technique makes your website or blogs easy to navigate and long-lasting.

2# Black hat SEO

The black hat SEO technique is totally opposite to the white hat. This search engine optimization technique is based on the concept of not following or breaking the terms and rules of the search engine. This technique revolves around the tactics of how to cheat the search engines or web crawlers. Making spam comments, doorway and cloaked pages, keyword stuffing, hiding text and links and stock links, etc are basic techniques of black hat SEO.

Note:

Grey Hat search engine optimization is also an SEO technique, but we are not discussing this technique, because the concept of Grey Hat SEO is not considered as good as compared to White Hat and Black Hat. Therefore we are discussing the major types of SEO like White Hat & Black Hat.

Basic Differences Between Black Hat & White Hat SEO

  1. White Hat SEO techniques are based on following the policies of a search engine and involves no deception, while Black Hat search engine optimization technique is based on the principle of breaking the terms and policies of a search engine.
  2. White Hat SEO is easily acceptable for all the search engines while Black Hat isn’t acceptable.
  3. White Hat SEO results are long-lasting, while Black Hat results are not.
  4. Method of white hat SEO includes quality content, research, relevant meta tags, and web design, etc, while black hat search engine optimization techniques are based on Making spam blog comments, doorway and cloaked pages, keyword stuffing, hiding text and links, and stock link, etc.